Personalized Mobile Messaging
End-to-end campaign execution: Vehicle is the only mobile marketing service in the industry to offer you both messaging and video personalization under one roof!
A personal channel demands personalized content. Our always-on, always-at-hand mobile device presents a personal and intimate channel for brands to connect with their consumer. As a result, the content you push must be personalized and tailored to the individual subscriber to drive superior results and to minimize opt out.
Drive nearly perfect open rates and 30% higher conversions.
The secret weapon of mobile is messaging (SMS, MMS) – no other tactic has a higher rate of engagement and reach. With nearly 100% device reach and 98% open-rates, the messaging channel is an un-matched marketing tactic. With the Vehicle’s personalized mobile messaging platform, you can deliver a wide range of media types, all pushed directly to your customer’s mobile device via the messaging channel. Now all your content can be fully personalized, dynamically rendered at scale with no limits.
Vehicle = the widest range of media formats possible (all under one roof)
Vehicle’s mobile messaging solution allows you to interact with your customers using the widest range of content delivery available from a mobile messaging platform. You can push everything from dynamic text and passbook coupons to dynamic video, ensuring the right media format for your campaign initiatives.
Messaging Personalization
Communicate one-to-one with your consumer
At the heart of the Vehicle messaging platform is a dynamic content engine that personalizes all forms of media including video. This content can be pushed directly to your customer’s mobile phone via MMS. Decreased churn, fewer calls to your customer service center, more revenue and improved brand perceptions are all results of personalizing communications with your customer.
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Driving opt-in
Driving opt-in via a photo submission contest is a great way to grow your mobile marketing list—now make this program shareable and interactive. Consumers simply snap a photo using their camera phone and send via MMS. Upon receipt, Vehicle’s platform has the ability to auto-edit photos, combining with key pieces of branded material, creating social value from your photo contest-turn a selfie into a beverage label. The processed image is instantly returned to your subscriber’s handset with one-click-share to social media. Submitted content can be uploaded to FTP or your brand’s social media page for voting and grand prize selection.
Mobile Wallet
Take advantage of the explosive growth of contactless payments with coupons delivered from the Vehicle Mobile Marketing platform. Pushing incentives over MMS allows your customers to one-click-add to their Passbook or Google wallets. Our platform can push dynamic single-use-promotional coupons including proprietary program or Passbook and Google Wallet.
MMS as powerful as SMS
Delivering on the promise
MMS and video are now as stable and reliable as sending an SMS. Vehicle’s mobile video transcoding engine is the best in the industry; we ensure the highest quality video playback on your customer’s device with the broadest delivery of any other provider in the marketplace. Vehicle’s quality assurance lab has the majority of US Carrier supported handsets, providing our team with unparalleled access to devices to test and profile, ensuring your campaigns execute with the reliability that you have with SMS.
Why Vehicle?
- Pioneer in personalized mobile messaging and dynamic video advertising, having pushed first MMS campaign on behalf of a major wireless carrier in 2007. We still serve that carrier today.
- We are a creative led organization—this means we understand the importance of brand and user experience and ensure our technology delivers on both.
- Vehicle has one of the industry’s top mobile testing labs that contains the majority of U.S. carrier-supported handsets.
- Vehicle has individually profiled the vast majority of smartphone and feature phones to ensure the best experience for consumers receiving your brand’s message.
- Unlike virtually all of our competitors, Vehicle’s platform automatically transcodes and adapts video content to maximize the playback on individual handsets.
Vehicle API
Vehicle’s platform can easily integrate with existing CRM solutions, allowing you to extend your current direct outreach to include personalized mobile messaging. Our SFTP API can securely ingest your campaign files while pushing back key reporting data based on campaign performance.
