The "lost art" of print design is alive and well here. We love ink on paper!
// PRINT / GALLERY
WorldMark Experience
Art Direction / Design Lead / Branding / Video Editing / DVD Authoring
For some people who don’t want to buy a full WorldMark vacation ownership, the WorldMark Experience offers a trial membership that allows them a taste of what a full membership would be like. These materials reflect this experiential nature with a rotating wheel and die cut that revealed multiple vacation possibilities on both sides of the page. Small pages were placed throughout resembling a photo album further suggesting wonderful vacation experiences. The year these materials were introduced, the program yielded record sales.
Comcast Spotlight
Design
A Seattle-based cable advertising company had a new set of brand guidelines but was having a
hard time breaking from their old design habits. They wanted the new materials to redefine them
as a dynamic, state-of-the-art, proactive company.
The use of lively colors from their brand palette conveyed energy and vision, and represented
the broad range of services they offered. The circles and arcs act as common themes throughout
the
design, which reinforce the visual identity from the logo.
Resort Postcards
Art Direction / Design
The members of WorldMark, the 3rd largest vacation ownership company in the US, are proud of their vacation properties and were tired of having to sending home generic postcards of the surrounding areas. This collection of 90 unique cards not only gave the people what they wanted, but also secretly doubled as beautiful direct mailers for the company as thousands of happy vacationers sent them to their friends and family. Each card features imagery of the specific resort and reflects the local flavor of the destination city on the front and a website address with purchase information on the back.
Association for Entrepreneurship USA
Branding / Art Direction / Design
When the Association for Entrepreneurship USA (AFEUSA) hit their 200,000 member mark, they realized they were ready to take their brand to the next level. Matt Wilson acted as Art Director to create a brand style guide and applied the design to their old Membership Benefits catalog raising the AFEUSA design standards across the board.
AFEUSA loved the design and applied it to all of their materials.
